Oook Audio aims to revolutionise the way stock music is purchased online. The refreshing human strategy of Oook required everything from visual identity, to an entire bespoke online platform with a personalised, easy to use composer portal.
The competition within the stock music arena is limited but the players are big. It was therefore integral the brand strategy created a point difference from the competitors. A positive and friendly tone made the world of stock music more approachable and even fun. Using a vivid colour palette we gave Oook Audio a noticeably different personality and the brand was established digitally first, making it accessible to all.
A design system allowed Oook Audio to create two digital platforms in conjunction, saving time and budget. The first was a customer facing website and the second a composer portal, both shared a similar aesthetic but required an amended tone of voice.
"It looks jolly gorgeous!"
Sarah Bird, Co-founder