The Brief

Beleaf, originally Zenerjii wanted to offer their consumers a colourful, natural experience across the brand. Making Pretty's brief was to create a new name, new brand identity and online presence for Beleaf.

The Solution

The brand was created to transport consumers into a tropical, illustrative world and was given a name to remember. The unique brand stands out from their overzealous competitors and the illustrations are complementary to its fun nature. The playful characteristics are reflected on the website which offers a interactive experience and one that reflects the time that is to be had within their branches.

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